Walmart Trademark Requirements
These requirements apply to your use of the Walmart name and logos, and other trademarks and service marks belonging to Walmart (the "Trademarks") in any content relating to this Agreement.
1. You may not modify the Trademarks in any manner. For example, you may not: Translate or transliterate the Trademarks; Substitute images for words or other descriptions; Combine the Trademarks with your name or your marks; Add any words, symbols, numbers, spaces, punctuation, devices, designs, images, or other matter to any Trademarks; Abbreviate or delete any words, symbols, numbers, spaces, punctuation, devices, designs, images, or other matter from any Trademarks; Make singular Trademarks plural or plural Trademarks singular; Insert the Trademarks into a tagline or slogan; or Misspell the Trademarks.
2. You may use the Trademarks only for purposes expressly authorized by us and in furtherance of your participation in the Program.
3. You may not display the Trademarks in any manner that falsely implies a relationship between you, your website, your business, your goods, your services, your commercial activities, those of a third party, or a third party itself and Walmart or its goods, services, and commercial activities. This prohibition does not include use of the Trademarks to accurately indicate your involvement in the Program, but it does include uses of the Trademarks that imply any affiliation, connection, association, sponsorship, approval, certification, or endorsement where there is no such relationship.
4. You may only use the Trademarks in a manner that is less prominent than your own trade name or trademarks.
5. You may only display the Trademarks in a positive manner. You may not use the Trademarks to depict or refer to Walmart or any third party, their products, their services, or their commercial activities in a negative way. This prohibition applies to uses that associate the Trademarks with—or use the Trademarks in proximity to—any vulgar, obscene, indecent, sexually explicit, immoral, scandalous, defamatory, disparaging, or unlawful activities or content as well as any activities or content that tends to shock, insult, or offend the broader community or any identifiable class or group of people. You may not use the Trademarks to disparage Walmart, its products or services, or in a manner which, in our reasonable judgment, may diminish or otherwise damage our goodwill in the Trademarks.
6. You may not use any trademarks or other designations that are confusingly similar to any trademarks that Walmart owns.
7. Some Walmart Trademarks consist of only words and do not feature any particular stylization, such as a specific font, typeface, or color (collectively “Word Marks” and each a “Word Mark”). Word Marks may only be used in the context of other text, such as within advertising copy, if they are shown in a manner that differentiates them from that text by showing the Word Marks in: Title Case (i.e. capitalizing the first letter in each word); ALL CAPITAL CASE; Bold Font; or Some other visually distinct style.
8. You may only use Word Marks in enclosing text as adjectives accompanied by an appropriate generic noun that refers to the relevant product or service, except that you may use Word Marks as a noun to refer to a relevant Walmart entity or business. For example, you may use the WALMART trademark to refer accurately to Walmart Inc. You may never use any Trademark as a verb, adverb, or in a manner that suggests it has a common, descriptive, or generic meaning.
9. Some Walmart Trademarks feature stylization (including a particular font, typeface, or color) or include a device, design, or other image (all collectively “Logos” and each a “Logo”). You may only use Walmart’s Logos consistent with Walmart’s requirements concerning minimum size, minimum spacing, and color, which are explained in greater detail on Walmart Brand Center at Trademarks or visit https://brandcenter.walmart.com/brand/trademarks
10. You may not use the Logos on a background color into which they blend, in whole or in part.
11. You may not use the Logos within enclosing text or in the middle of a phrase or sentence.
12. You may not modify, distort, rotate, animate, or alter the Logos in any manner and may only use the Logos in the form, orientation, and colors supplied by Walmart. If you change the overall size of the Logos, all elements of the Logos must change in size proportionately.
13. You may not incorporate the Logos into any texture, repeating pattern, or motif.
14. You may not use the Logos, including without limitation its “Spark” Design, as a letter or as punctuation in any word or phrase.
15. You may not display the Logos in a manner that overlaps the Logo with any shapes, images, photographs, or other trademarks.
16. You may not place the Trademarks adjacent to competitive brands, including prohibitions against objectionable material and websites.
17. You must include trademark notices and disclaimers as requested by Walmart
18. You acknowledge and agree that all rights, title, and license in and to the Trademarks are our exclusive property, and all goodwill generated through your use of the Trademarks will inure solely to our benefit.
19. YOU MAY NOT USE THE TRADEMARKED NAMES, WALMART, WALMART.COM, WALMART STORES, OR ANY VARIATIONS OR MISSPELLINGS THEREOF, IN ANY UNAUTHORIZED MANNER, INCLUDING, WITHOUT LIMITATION, IN KEYWORD BIDDING ON SEARCH ENGINES, IN METATAGS, OR TO DIRECT TRAFFIC TO ANY WEBSITE OTHER THAN OUR SITE, IN HIDDEN TEXT OR SOURCE CODE, IN YOUR EMAIL ADDRESS, IN ANY APP NAME OR SOFTWARE TITLE, IN THE NAME OF ANY PRODUCT, SERVICE, OR COMMERCIAL ACTIVITY, IN THE TITLE OF ANY BOOK, FILM , MAGAZINE, WEBSITE, INTERACTIVE EMDIA, OR OTHER EXPRESSIVE CONTENT, OR IN YOUR DOMAIN NAME, SUBDOMAIN, OR ANY OTHER PART OF YOUR UNIVERSAL RECORD LOCATOR.
20. On any Pay Per Click Search Engines (PPCSEs) or other paid search advertising platforms:
(a) You may not bid on any keyword where such keyword is one of our Trademarks or any variation or misspelling of one of our Trademarks (see the non-exclusive list of examples set forth below), except as expressly provided below. Further, you may not bid on any word or term that is confusingly similar to any of our Trademarks standing alone. You may, however, bid on keyword strings that incorporate our Trademarks (e.g., "Walmart.com Electronics", "Walmart Toys"); provided, however, that such permissible keyword strings must be used in a manner that directs traffic only to our Site. You may not bid on keywords strings that contain the terms "Rollbacks" or "Advertised Values".
(b) You may not bid on any keyword that is one of our competitors' trademarks (or a derivation of a competitor's trademark), or any other word or term that is likely to cause confusion regarding its affiliation with the competitor.
21. You may not employ any "fat finger" domains or typosquatters redirecting web traffic to your website. A typosquatter for "fat finger" domain is any domain that amounts to misspellings of any registered or unregistered Trademarks.
22. You may not bid on restricted manufacturer brand terms, including but not limited to "MagicJack", or any derivatives thereof that are likely to cause confusion regarding its affiliation with Walmart, its affiliates or you, in any paid search.
23. You may not use the Trademarks alongside or in conjunction with the following terms: "percent (%) off", "sale", or "coupons".
24. You may not use Walmart’s or its vendors or suppliers' logos, trade names, trademarks, graphic images, product images, product references and similar identifying material unless expressly and specifically provided by Walmart for use in the Program, unless used within a keyword string (i.e. Hanes T-Shirts).
25. The list below provides examples of impermissible keywords, "fat-finger" domains, and variations of Trademarks that you may not bid on. It is illustrative only and is not a complete list of prohibited words that infringe a Trademark, and therefore violate a term of this Agreement.
