A Walmart Creator’s Guide to Holiday Prep
Walmart Creator Team
The holidays are almost here, and you know what that means – time to prep for the busy season ahead. 89% of shoppers reported that social media content directly influences their holiday shopping decisions, so we’ve put together the ultimate Walmart Creator holiday guide to help you end the year with big earnings.
Research Top Trends
It’s never too early to prep for the holidays! Start your content planning now by researching hot trends & popular gift categories to make sure you have a successful holiday season (and level-up your earnings). This year, there’s likely to be a strong focus on eco-friendly, wellness, & tech gifts. Plan accordingly!
Use Your (Walmart Creator) Resources
If you know, you know. Walmart Creator is constantly sharing the latest deals, trending products, & new must-haves. Stay up-to-date on everything the platform has to offer by following @WalmartCreator on TikTok & Instagram. Of course, don’t forget to subscribe to our newsletters to learn even more!
Create a Calendar
Trust us—you *need* a strong content calendar. Map it for holiday gifting, including key dates like Black Friday, Cyber Monday, & Green Monday, to stay organized. Once it’s done, you’ll live by this calendar.
- Black Friday – November 29th
- Cyber Monday – December 2nd
- Green Monday – Monday December 9th
Gift Guides
The fun part: Curate gift guides catering to different audiences (e.g., "Gifts for Him," "Gifts for Wellness Lovers," "Luxury Splurges"). These guides are SEO optimized which means they’ll help to bring more traffic to your page & drive affiliate sales.
Evergreen vs. New Content
There’s no harm in looking back. Think about holiday content from past seasons that performed well, then update for this year’s trends. This is a great tactic for two reasons:
- It allows you to build on strong SEO rankings you’ve already established,
- You’re able to create fresh content that feels relevant.
Update Your Storefront
Get your Storefront holiday-ready by featuring products your followers want most. Even better, Walmart Creator recently launched a new feature that lets you upload your own photos with tagged products, making it easier to personalize the shopping experience for your audience.
Curate Collections
Remember those gift guides you created? Build thematic collections tying back to each guide & persona to make shopping that much easier for your followers.
Site Prep
The more, the merrier! Make sure your blog or website is prepped with holiday-themed landing pages (with affiliate links, of course) to make it simple for your audience to shop.
Get Social
Get social! Plan product unboxings, reviews, & festive giveaways to build excitement about the season on your social channel of choice (e.g. Instagram, TikTok, YouTube). Go one step further & keep your followers engaged with interactive content like polls & Q&A sessions.
Don’t Forget Email!
Use your email list to send exclusive offers & gift recommendations to your followers. (Hint: Teasing this exclusive, newsletter-only content on other platforms is also a great way to increase your subscriber base!!) Be sure to segment your newsletter audience to target the right people with the right product for max engagement—& earnings.
Exclusive Offers
There’s no time like the present. Encourage your followers to shop by highlighting exclusive or time-sensitive deals around key shopping days. Exciting your audience with a countdown to a special offer is fun, engaging, & seasonal.
Personalized Recommendation
Get personal with customized recommendations to different follower groups within your audience—from budget-friendly options to luxury splurges—to drive more targeted affiliate sales.
Live Streams & Stories
Connect with your followers this holiday season by hosting live shopping events! Think "Shop With Me" sessions where you share products you love (with affiliate links, of course) to connect with your community—& drive sales.
Feedback & Reviews
Ask your community what they’re shopping for this season, then film & share reviews for the most requested products. This builds trust with your audience while also helping them shop—& helping you earn. After all, authenticity is key when affiliate links are involved. You want your followers to feel like they’re getting recommendations from a friend, not being sold something.
Monitor Performance
Throughout the season, continuously track affiliate link performance, adjust strategies based on what's selling, & double down on high-performing content or partnerships.
Update Followers
As new deals emerge or top items sell out, keep your audience updated to ensure they feel looped in on insider knowledge. Make your list, check it twice, & start planning now to have the best holiday season ever.
